Hairstyling at St. Lawrence College "Recruitment" Commercial Spot

Campaign Objective:
To attract new students to the Hairstyling program at St. Lawrence College.

Target Market:
- High school students and young adults
- Individuals who are interested in a career in hairstyling, but aren't sure where to apply

Media:
- Publish on the St. Lawrence College website
- Build viral awareness by featuring the video in a Facebook group for students currently enrolled in the hairstyling program at St. Lawrence College

Created for my Video Production course at St. Lawrence College.

This project was awarded first place in the category of Best Retail Video, at the 28th annual Greg Awards for Advertising; held on April 12, 2008 at St. Lawrence College.

Dynamic Designs "Sophisticated" Commercial Spot

Campaign Objective:
To generate awareness of Dynamic Designs training salon at St. Lawrence College; while building a capable, sophisticated brand that differentiates the business from competitors in the same price range.

Target Market:
- St. Lawrence College Students

Media:
- Publish on the St. Lawrence College website
- Show video on plasma screens in the cafeteria at St. Lawrence College
- Publish on Youtube

Created for my Video Production course at St. Lawrence College.