Campaign Objective:
To attract new students to the Hairstyling program at St. Lawrence College.
- High school students and young adults
- Individuals who are interested in a career in hairstyling, but aren't sure where to apply Media:
- Publish on the St. Lawrence College website
- Build viral awareness by featuring the video in a Facebook group for students currently enrolled in the hairstyling program at St. Lawrence College
Created for my Video Production course at St. Lawrence College.
This project was awarded first place in the category of Best Retail Video, at the 28th annual Greg Awards for Advertising; held on April 12, 2008 at St. Lawrence College.
