Our Green Home Magazine - Fall/Winter edition 2009

View Our Green Home - Fall/Winter '09 digitally here.

Editor: Toby Heaps - Corporate Knights Magazine
Publisher: Paul Cassel - Up Marketing
Lead Designer: Gord Naunton, Groove Communications, 2009
Production Manager: Charles Johnston - Up Marketing
Sales Manager: Tara Anderson

Objective: To publish the GTA’s best eco-friendly home resources guide. Homeowners want to know how to make healthy, sustainable and energy efficient choices in their homes and lifestyles. Our Green Home combines timely, informative editorial with useful, local advertising content in a friendly and accessible package.

In addition to managing the production cycle, I also managed distribution and provided critical support the sales and editorial teams.

Ted Rogers School of Management (Ryerson University): Responsible Management Is Real World Management

Client: Ted Rogers School of Management (Ryerson University)
Lead Designer: Gord Naunton, Groove Communications, 2009
Production Managers: Charles Johnston, Paul Cassel - Up Marketing

Campaign Objective: To showcase a commitment by Ryerson University's Ted Rogers School of Management to teaching and promoting Corporate Social Responsibility. The ad appeared in Corporate Knights Magazine, Summer issue, 2009.

Produced by Up Marketing, 2009.

OSEA: Renewable Energy Is The Solution

Client: Ontario Sustainable Energy Association (OSEA)

Lead Designer: Charles Johnston - Up Marketing, 2008

Variations of the ad appeared in community newspapers throughout Ontario.

Campaign Objective: Provide print support for a renewable energy roadshow promoting renewable energy sources in rural communities across Ontario. To maximize the client's budget, I created an ad template and dropped in different event details and sponsors' logos for each insertion.

In addition to designing the ads for the campaign, I also planned and executed the print media buy.

Rosehill Wine Cellars: Wine Storage Experts for Canadian Interiors Magazine

Client: Rosehill Wine Cellars

Lead Designer: Keijo Tapanainen, 2008

Production Managers: Paul Cassel, Charles Johnston - Up Marketing

Campaign Objective: To showcase the asthetic qualities of custom wine cellars to Canada's top-level interior design community. The client was so pleased with the positive response the ad has since been featured in Wine Access Magazine and the Globe & Mail.

Produced by Up Marketing.

Conservation Zone Community Newspaper Column and Insert Program

The Conservation Zone series of Newspaper Columns
(1 0f 6 shown below)


Project Manager: Paul Cassel, Up Marketing
Production Manager/Project Coordinator: Charles Johnston, Up Marketing
Account Manager: Don Huff, Environmental Communications Options

Objective: To educate Ontarians, specifically those living in rural and urban areas facing possible energy supply constraints, about the environmental and financial benefits of energy conservation in the home. The columns were written by Chief Energy Conservation Officer of Ontario, Peter Love.

I researched, planned and executed the print media buy which included 79 daily and community newspapers as well as a specialty magazine, with total circulation of the columns exceeding 2.7 million. The columns ran from October, 2008 to January, 2009

I also provided editorial assistance in the writing and layout of the columns.

The Conservation Zone "Energy Conservation Report" Newspaper Insert Program

cover

centre-spread

back cover

Project Manager: Paul Cassel, Up Marketing

Production Manager/Project Coordinator: Charles Johnston
Lead Designer: Ryan Johnson
Account Manager: Don Huff, Environmental Communication Options

Objective: To conclude the Conservation Zone newspaper columns series with a final "report card" informing Ontarians about the progress made in reaching 2008 energy conservation targets, and educate them about conservation programs available to homeowners in Ontario going forward.

I managed production of the inserts and provided extensive editorial and creative assistance. As with the columns, I researched, planned and executed the insert media buy which included delivery to over 1.4 million households in Ontario using community and daily newspapers.

South East Community Health Centre Territorial Mapping Project

Client: Cynthia Johnston & Associates, Southeastern Ontario Community Health Centres
Lead Designer: Charles Johnston

Objective: Create a high-resolution map that accurately depicts Health Centre territories within the Southeastern Ontario region for reference and presentation purposes. In addition to print applications, the map has been designed for web use with potential for flash-based user interactivity.

Produced by Charles Johnston Design Solutions, 2008.

Hairstyling at St. Lawrence College "Recruitment" Commercial Spot

Campaign Objective:
To attract new students to the Hairstyling program at St. Lawrence College.

Target Market:
- High school students and young adults
- Individuals who are interested in a career in hairstyling, but aren't sure where to apply

Media:
- Publish on the St. Lawrence College website
- Build viral awareness by featuring the video in a Facebook group for students currently enrolled in the hairstyling program at St. Lawrence College

Created for my Video Production course at St. Lawrence College.

This project was awarded first place in the category of Best Retail Video, at the 28th annual Greg Awards for Advertising; held on April 12, 2008 at St. Lawrence College.